Highly Available Real Time Push Notifications and You

code.flickr.com

One of the goals of our recently launched (and awesome!) new Flickr iPhone app was to further increase user engagement on Flickr. One of the best ways to drive engagement is to make sure Flickr users know what’s happening on Flickr in as near-real time as possible. We already have email notifications, but email is no longer a good mechanism for real-time updates. Users may have many email accounts and may not check in frequently causing timeliness to go right out the window. Clearly this called for… PUSH NOTIFICATIONS!

Motor bike racer getting a push start at the track, Brisbane
Motor bike racer getting a push start at the track, Brisbane by State Library of Queensland, Australia

I know, you’re thinking, “anyone can build push notifications, we’ve been doing it since 2009!” Which is, of course, absolutely true. The process for delivering push notifications is well trod territory by this point. So… let’s just skip all that boring stuff and focus…

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